We believe in the power of art expression and are dedicated to helping you discover the unique stories behind South African music.
Express Your Art
We bring the platform and resources to help you create an online presence and digital footprint to express your art to find your community.
Through our experience in content creation, analytics, and creative development in putting together a pipeline of a targeted online PR strategy, to co-ordinating different set of A&R campaigns and catalogs to end-to-end full-suite support on pushing press releases. This brings what all-in all provides a reputation management for artists and Media Relations in South African Music where a community of audience can find more about your story.
Our roster of talent that is under our creative support to get this suite administration of their musical work and in-depth market positioning, A&R coordination and full-suite digital strategy.
Get access to one of the Best South African Music Playlists today where our passion for music discovery and recommendation that stems from where we share our perspective on how we understand different sounds we find and promote on the internet out of earned media that truly reflect different types of music we love and listen/understand across Spotify, Tidal and Apple Music market in South Africa to all around the world.
Recent New Releases
AndyDeep & SemiLoopz Bring us the most anticipated debut project that begins a new music collection we are putting together for the next rollout of an Official Joint Ep. Stay Tuned!
Dropping Soon an Exclusive unreleased project where the journey to the House of music to try bring the old Dub Mix sound of the soulful and deep house music that stems from in the South Africa space.
In this new paradigm, music is essentially rented. Streaming services offer a vast digital library, and for artists, this means their work is priced equally across the board at a fraction of a penny per stream. This flat fee model, a radical departure from the per-unit sales of cassettes and CDs, means that volume plays a big part in the return on investment (ROI) of the intellectual property (IP).
In 2025, music is increasingly packaged as content like any other media, increasing the demand for free or near-free access. This has ironically contributed to a scenario where the actual product itself is cheaper to make but more expensive to sell. This democratization of creation has indeed made the actual product far much cheaper to make. However, the subsequent battle for attention and monetization in a saturated market makes it remarkably expensive to sell or generate meaningful revenue from recorded music.
Today, the core costs of manufacturing music, though slightly reduced due to the absence of physical production, have largely shifted. The aim is to get your music in front of people, rather than the other way around, as was often the case with established record labels and radio play in the past.
Andy has been writing music for a minute now since 2015 while he was still working on his recipe of his own sound in the Deep House genre which is what he started playing as a DJ around the local resident.
A music band and studio outlet from the city of Bloemfontein has been working with artists that are part of SouthStateSound to help them mainly with recording artist demos and final audio recordings to the end product that both aligns with the common vision.
1. Solution: Paid Blog Posts
Our main digital outlet for promoting new music is press releases to increase brand awareness using organic ads (Visuals) as blogs have become an incredibly easy and affordable way to reach an audience that would have been inaccessible beforehand. We provide services to not only provide our audience with information but also to gain insights into the market.
2. Solution: Talent Procurement
At SouthStateSound, we believe our concentrated support and focus provide a benefit to independent artists who are looking for promotions and we can't afford the risk of an artist not generating revenue early on in their development stages. In exchange for a quarter of the return for the services and promotional efforts as well as our ability to help build the brand and audience/listeners.
3. Solution: Playlist Placement
Our budget will be split between two channels for Paid Posts and Public Playlists which determines our ability to get placements on playlists that we believe align with our artists' audience and target demographics across Spotify and Apple Music.
Release PR Rollout!
Solutions
Our approach is a digital-only strategy that allows us to keep both fixed and variable costs relatively low and to keep expenses at a minimum in our first year of operations of each project to instead free up capital for promotional efforts needed to sell music.
Our focus is towards helping Artists reach their proper target audience with our vast array of media outlets and industry-standard blogs to insights into a more targeted promo coverage (paid, owned or earned) for your digital product/music.
We provide online support for co-ordinating your A&R to managing bookings where we create market positioning and some creative solutions that are the bottleneck problems in your workflow as an artist/musician to a data-driven platform that extracts insights over the internet to making strategic decisions to communicate to your target market.
We give back to the same community of talented creatives and music listeners that inspired us to start what we do since our inception as being to document South African Local Commercial music for consumers/listeners that are looking for new and specific upcoming types of sounds.
Let's move beyond generic connections and create promotion that stands out. The vibrant pulse of South African music is constantly evolving, with exciting new artists and sounds bubbling up from every corner of Mzansi. The real magic happens within our communities. Today the spotlight is on the power of shared musical experiences.
From the thriving music scene of the heart of South African in Free State, visionary producers AndyDeep and SemiLoopz are proud to announce the release of their debut collaboration, the Echoes Before The Verse EP. This EP is a powerful statement and a fresh perspective on South African electronic music, born from a decade-long journey of artistic refinement.
As the digital age continues its relentless march to the year 2026 finds the creative art and culture space transformed, with the internet serving as both its boundless studio and its bustling marketplace.For consultancy firms specializing in the creative sector, understanding these seismic shifts is no longer optional as it is the bedrock of strategic success..
From Innovative Sounds to Global Streams and strategic digital presence has firmly cemented it's position as a powerhouse of music.
FAQs
Explore the connection between music and South African culture.
In today's saturated music market, talent alone isn't enough. Music promotion is essential to cut through the noise, get your music heard by the right audiences, and build a lasting career. It's about turning listeners into fans and fans into a dedicated community.
PR is vital for building an artist's brand and reputation. We work to secure media coverage, craft your unique story, and build relationships with journalists, bloggers, and radio DJs. This adds credibility and helps control your public image, making you a more attractive prospect to the industry and fans.
Yes, collaborative playlists exist on all major streaming platforms like Spotify and Apple Music. While many are private, there are public ones, and we can help artists get placed on them to increase their reach.
Promotion is focused on getting a finished product in front of an audience. It's the 'push' phase. Development is a long-term strategy focused on building the artist as a brand—refining their sound, image, songwriting, and live performance. We can work with you on both, ensuring your music is ready for promotion and your brand is ready for the world.
Music PR costs vary widely based on the artist's level and the scope of the campaign. For an emerging artist, a project-based campaign could range from a few thousand Rands to R15,000. Top-tier artists with more extensive needs can expect costs to be significantly higher. We work with each client to create a tailored plan that fits their budget and goals.
We believe with a story that has meaning, relevance and delivers exceptional time-saving value is what consumers seek and use to decide upon based on these experiences of sound people best understand through memorable stories we tell.Start your promo Today!
